Taking Airline CRM Efforts to New, Higher Altitudes (E-Commerce Times)
Consider the advantages of joining an airline frequent flier program: The more you travel, the more points you earn. On the other hand, the more you travel, the more likely your baggage will be lost. Or the airline will still charge a fee for converting frequent flier points into a “free” extra trip.
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Taking Airline CRM Efforts to New, Higher Altitudes (E-Commerce Times)
